UK's Top Drawing & Coloring Apps Q4 2020 Performance Overview

As the year 2020 wrapped up, the drawing and coloring app category saw significant user engagement in the United Kingdom. Sensor Tower provides a detailed performance review for the top applications in this genre. Here's how they fared in the fourth quarter.

Happy Color® Art Coloring Book by X-Flow experienced a steady increase in revenue, from 1 thousand in the last week of September to over 2 thousand in the final week of December. The app's downloads peaked at over 40 thousand in late December, while weekly active users saw a high of over 400 thousand in late October.

Pixel Art － Color by Number from Easybrain also saw a rise in revenue, reaching over 8 thousand by the end of December. The app had a surge in downloads to nearly 50 thousand in late October and maintained strong weekly active users, topping at over 200 thousand in the same period.

Lion Studios' Silhouette Art, despite a late release in November, showed impressive growth in downloads, hitting over 70 thousand in early December. The app's weekly active users reflected this traction, with numbers rising to over 100 thousand by the third week of December.

Color by Number：Coloring Games by Wildlife Inc saw a consistent rise in revenue throughout the quarter, ending with over 16 thousand. Downloads for the app had a notable increase to over 30 thousand in the week leading up to Christmas, and weekly active users reached over 150 thousand in the same period.

Lastly, Crazy Labs' Phone Case DIY, released mid-December, quickly captured users' interest with downloads escalating to over 120 thousand in its second week. The app's weekly active users followed suit, jumping to over 150 thousand by the end of December.

For more insights and detailed app performance metrics, visit Sensor Tower.